Week 6 | Hollywood | Contents
“Kodak sells film, but they don't advertise film. They advertise memories.”
We talk about film quite a lot here at Silkworms, which is a little odd as it is not mentioned on the tin, it just seems to worm its way in.
It makes sense for a couple of reasons – firstly and most superficially, it’s because we’re all film fans in Silktown, so naturally it part of the vocabulary of our thought – sometimes we think in film, see the cinematography of an idea – don’t we all. This leads on the more complex second reason regarding the universal nature of the medium. Film is visual, not of one language – so it is inherently ‘open’. It is also easy – just sit back and watch. It is no surprise then that it so popular – the undemanding on demand.
As Frank Capra notes “Film is one of the three universal languages, the other two: mathematics and music”. But, film features music – the soundtrack. A novel doesn’t have a soundtrack, and an album doesn’t have an accompanying visual (of course there are exceptions on both those fronts). Film more than most artistic mediums engages the eyes and ears – it spreads it bets and can throw in a chip or two on any conversation of music, art or literature. I considered for a moment the mathematics of film, but the first thing that leap to mind was ‘A Beautiful Mind’ – so I left that tangent at that.
This week, welcome to Hollywood.